The champagne producers Gaston Cheq were seeking a head office that would be worthy of their evolving brand image, and they asked us to design a global build that would cover several areas (offices, reception, grape harvesting space, and an extension of the marc space). Our approach was to design something that met the client’s needs and took account of their expertise in their own field.

We designed a building that was coherent to the brand’s identity, re-organizing the administrative offices with an allowance for future expansion, and proposing a client reception area that was warm and welcoming, in line with their image. At the request of the works manager we included a viewing circuit that would allow visitors to see the production equipment in action.

The new buildings have become an important element in the brand’s communication and presentation. For the front façade of the building we took our inspiration from vine shoots, and this design has in turn inspired a new visual identity for the cooperative.